Monday, July 20, 2009

Evolution of an Illustration

Thought I'd pop up a quick evolution of my Super Girl for the Cotton On campaign. It's funny how the first one you do is poo pooed but is usually the personal fave. As it was in this case ...

1st iteration. Told to draw a super girl wearing undies and uggies.

2nd. "Make her invisible"

3rd. "Make her less invisible, with a yellow background. Less manga. No facial features."

4th. "Make her undies more super, and make her an aspirational cut-out."

5th. "More super. More yellowier"

6th. "Sexier. Less yellow."... and voila, happy clients and a happy Mike.

I love my job! What other job would you hear "make her undies more super?"

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